You're already generating revenue. The systems underneath haven't caught up.

We find exactly where that gap is costing you, then close it, so you scale without adding headcount.

Book a free audit → See selected work
Sound familiar?

Sound familiar?

01

Revenue leaking from a pipeline no one's watching

Leads go cold, stages never update, deals die quietly.

02

Hours a week lost to admin that should be automated

Reps manually logging calls, notes, and follow-ups every day.

03

A forecast your team doesn't believe

Pipeline looks full on paper. Nobody trusts the numbers.

04

New leads hitting your CRM and disappearing into silence

No sequence, no alert, no follow-up. Just gone.

05

Reaching out to leads at the wrong time, with no signal to act on

Outreach goes out on a guess, not on the moment that actually matters: a hire, a funding round, a tool switch.

06

Spend on campaigns with no idea what's converting

Deals closing but no attribution. You're flying blind.

07

Paying for work automation should be handling

VAs and ops hires manually doing what systems should do.

08

Your tools don't talk to each other

CRM, outreach, calls, and data all siloed. No single source of truth.

09

Hours pass before a new lead hears from you

First response wins the meeting. While you're busy, they've already moved on to whoever replied first.

The framework

Force and friction

Every revenue system runs on a flywheel: attract, engage, delight, repeat. Two things act on it: force and friction.

Force spins it faster. Friction cuts against the spin.

The instinct is to add more force or strip out all friction. Both are wrong. Some friction protects quality. Some force burns cash without building anything durable.

Most of the leaks we find aren't missing effort. They're force pointed at the wrong stage, or friction nobody noticed was costing money. The audit finds which is which. The fix keeps the good and removes the bad, and that's where the number gets smaller.

FORCE Revenue core Attract Engage Delight spins faster vs FRICTION Revenue core drag cuts the spin

Same flywheel. The audit finds whether you're accelerating it or fighting it.

The difference

The same team. Different infrastructure.

Before
After
Admin load
Hours every week on logging calls, updating stages, and chasing missing data
That time goes back to closing
Forecast
The weekly number is a gut feeling dressed up as a report
One live view. No arguments about what the number is
Headcount
Every process gap gets filled with another person instead of a fix
The system absorbs the volume. The headcount stays flat
Speed to lead
Hours pass before a new lead hears from you
Every inbound lead gets a reply in minutes, automatically
Attribution
Spend on campaigns with no idea what closed deals
Clear line from outreach to revenue
Selected work

Results, not just deliverables

Revenue generated

CRM rebuild that contributed to 6 figures in revenue for Scrub the Deck

6-figure revenue contribution Healthy pipeline maintained Ongoing retainer
↓

Scrub the Deck came in with a CRM that wasn't doing its job - leads in the wrong places, no reliable pipeline visibility, and revenue slipping through the gaps. Rebuilt the entire system from the ground up: stage logic, lifecycle rules, automations, and data hygiene. The result was a healthy, trusted CRM that the team could sell from - contributing directly to 6 figures in generated revenue.

GoHighLevel Make Claude
AI SDR agent

Outbound agent that researches prospects, scores against ICP, and generates personalised copy ready to push to sequencer

Zero human touchpoints before send ICP-scored at scale Personalised copy per prospect Sequencer-ready output
↓

Built a fully automated outbound engine. The agent pulls a prospect list, researches each company and contact using live data, scores every record against a defined ICP, then writes personalised copy for each qualified prospect. Output goes straight into the sequencer - no human reviews it, no one cleans it up. What used to take a full day of SDR prep now runs overnight without anyone touching it.

Clay Claude Instantly Make
No attribution

Merged 64k+ outbound events with inbound replies to show which sequences closed deals

64,000+ events attributed Full funnel metrics ICP profiling delivered
↓

A CRM attribution system using Claude Code - 64k+ outbound events and inbound replies merged across Attio, Supabase, and campaign data to surface exactly which sequences influenced closed deals. Full funnel metrics and campaign performance analysis delivered for a US commercial real estate client.

Claude Code Attio Supabase Python
Speed to lead + follow-up

Lead engagement system that replies to inbound in minutes and re-engages stale deals automatically

Response time cut to minutes 30% of stale deals re-engaged Zero manual follow-up Runs 24/7
↓

Two agents working the pipeline around the clock. The first monitors inbound requests and fires a personalised reply within minutes of a lead coming in - no rep needed. The second watches deal age and activity signals; when a lead goes cold, a follow-up sequence fires automatically. Reps stopped losing deals to slow responses and silence.

Make Claude HubSpot n8n
AI agent

Voice SDR agent that qualifies leads and books meetings autonomously - scored 9/10

Client scored 9/10 in production Calls handled 24/7 Zero SDR hours
↓

ElevenLabs for natural voice, Make for orchestration, GoHighLevel for CRM logging, Claude for intent understanding - wired into a single voice SDR agent that qualifies inbound leads and books meetings without any human involvement.

ElevenLabs Make GoHighLevel Claude
Manual work

Call transcription agent that logged notes and moved deal stages automatically

~8 hrs/week saved Zero manual note-taking Deal stages updated in real time
↓

Sales call recordings go in - pain points, next steps, and deal signals come out, structured and logged directly to CRM while the lead moves to the correct lifecycle stage automatically. The sales team stopped logging anything manually.

Claude Make HubSpot GHL
Integration fix

End-to-end lead flow: form → CRM → sequence → Slack - zero leads lost at handoff

Lead drop-off eliminated Instant sequence enrolment Real-time Slack alerts
↓

Wired together a broken stack where leads from web forms were not creating CRM contacts, not enrolling in sequences, and not alerting the sales team. Fixed every handoff point so leads flow cleanly through the entire funnel from first touch.

Make HubSpot Salesforce n8n Slack

No two revenue systems break the same way. If your situation isn't here, book a call - we'll find where yours is leaking.

Everything I build

What you get

🔧

CRM rebuild & data cleanup

Stage logic, lifecycle rules, duplicate merging, field standardisation - pipeline you can actually trust.

🔁

Follow-up & re-engagement agents

Stale deals detected and followed up automatically. Cold leads re-engaged without anyone touching them.

🎙️

Call transcription & logging

Calls transcribed, structured notes written, deal stages moved - zero manual entry.

🔗

Integration stack fixes

Form → CRM → sequence → Slack - wired end-to-end so no lead falls through the cracks.

📊

Revenue attribution system

Merge outbound events + inbound replies to show exactly which sequences and campaigns closed deals.

🤖

Voice & AI SDR agents

Qualify, respond, book - AI-powered agents that work the pipeline 24/7 without headcount.

📈

Pipeline visibility dashboards

CEO-facing reports that auto-build - deal health, forecast accuracy, sequence performance.

⚡

Speed-to-lead reply agents

Inbound lead comes in - your system replies in seconds, not hours. AI agents that respond to form fills, emails, and DMs instantly so no lead goes cold at the first touch.

🔌

Revenue stack integration

I connect your CRM, outreach tools, call software, and data sources so everything flows into one place - outreach replies included. One source of truth your whole team works from.

Tool stack

What I work in

HubSpot Salesforce GoHighLevel Attio Make n8n Instantly ElevenLabs Claude Supabase
What clients say

Don't take my word for it

"
Working with Ayo was a dream. Extremely proactive and knowledgeable, always available and very quick when it comes to completing complex tasks. They're the first call I make for any automation or workflow task and I wouldn't hesitate to recommend them to anyone.
Kelly Sinclair
Kelly Sinclair CEO, Vero Tech Sales
"
Ayo rebuilt our entire CRM from the ground up and the impact was immediate. The pipeline was a mess before: wrong stages, no visibility, deals falling through constantly. After the rebuild the team had a system they could actually trust and sell from. It contributed directly to a significant jump in revenue. If your CRM isn't working for you, Ayo is the person to call.
David Pugh
David Pugh CEO, Scrub the Deck
"
Ayo completely transformed how our revenue operation runs. The CRM workflows were a mess: manual, inconsistent, and costing us hours every week. After the rebuild, everything just works. The team is saving serious time and we're seeing it directly in revenue. Genuinely one of the best operators I've worked with.
Isaac Adepoju CEO, AIoTouch Softwares
10+ B2B teams served across the UK and US
Vero Tech Scrub the Deck AIoTouch
How it works

Three steps to a working revenue operation

1

Discovery call

We talk through your business, your CRM, and what's not working. I ask the right questions - you don't need to prep anything.

2

CRM audit

You send me a sample of your data. I analyse what's broken, what it's costing you, and exactly what needs fixing.

3

Review & close

We jump on a second call. I walk you through the findings and we decide together whether to fix it.

Ready to fix it?

Book a free CRM audit

I'll tell you exactly what's broken and what it's costing you - in 48 hours, no charge.

Book a free CRM audit ↗